32. The Endless Chain, Bagdikian, 1983

• Author was thinking about the obvious ways new media was trumping (and even somewhat replacing) the old media
• "We should be entering an era of dissolving hierarchies and empowered individuals"
• Old media and new media are "increasingly compatible and comparable," and often times are quite similar to one another.  The author considered the idea of the two media forms (old and new) morphing and created one singular system, rather than existing as two separate entities
• Author released The Media Monopoly (1983) which predicted issues of "media concentration" (as a side note, such predictions having become quite true -- note the conglomerations that own news - there are only 6 companies that own over 95% of all our news sources)
• Six firms dominate all of America's U.S. mass media - AOL Time Warner, Disney, Viacom, News Corp, Bertelsmann, and General Electric 
• "There is an urgent need for broader and more diverse sources of public information.  But the reverse is happening"