23. Soft Architecture Machines, Negroponte, 1975

• Developed new ideas for the digital world where the user was thought of as being "empowered," not hindered by technology
• 1985- opened the MIT Media Lab (looks at future media/computer applications that aim at many fields of study
• 1967- author founded the Architecture Machine Group @ MIT
• The group aimed to create new ways of managing data and large amounts of information spatially instead of numerically or alphabetically (in a list-form)
• Intentionalities - author puts forth 3 levels of consciousness that a computer system should try to have 
• He did not believe in the classic idea that many hold regarding computers; that they are "experts" with "spacial knowledge"