- Williams introduced "the flow" - a way to organize t.v. analysis - "the fluid combination of program segments, commercials, and other material that makes up the experience of watching television."
- Williams looks at how technology is affecting culture - a "technological determinist" view
- Has television altered our world?
- Is a "new" world being created as a result of all the new technology?
- It is important to look at both the causes and the effects of new technology, not just the effects
- Williams will "analyze television as a particular cultural technology, and to look at its development, its institutions, its forms and its effects..."
- T.V. was created through science
- T.V. altered preceding forms of media
- T.V. altered communications, and thus relationships
- T.V. changed the way we look at/what we view as "reality"
- T.V. has consequences on culture/the family/society
- T.V. is profitable - an investment - a money maker
- T.V.'s invention resulted from major developments in "electricity, telegraphy, photograph and motion pictures, and radio'
Wednesday, October 29, 2008
20. The Technology and Society, Raymond Williams, 1972
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