17. From Software-Information Technology: It's New Meaning for Art, 1970

• 1970 - exhibition "Software" organized by Jack Burnham
• Viewers were asked to interact with computers
• In many ways the exhibit failed - many of the works did not work correctly, it was financially unsuccessful, director of exhibit (Karl Katz) was fired because of it.
• Regardless of these issues, it still was extremely influential for artists, technologies, theories, and viewers of the exhibit
• Catalog for the exhibit was created by Ted Nelson:  "Labyrinth," which was the first accessibly hypertext
• Examples of works:  constant poetry playing on AM radio, glass windows being made into low-power speakers, data stream access, computer programs, as well as conceptual art
• "Software's" goal was not to the same "The Pavilions"...it wasn't to get tech. and art to collaborate, but rather to use technology to create art, for artistic purpose.